Personal: Clients are individuals. We are part of a local, family-operated business, so you’re not treated as one of a herd of people selling homes, but with personal care and attention.
Connected: We know people. We have enduring relationships with the local real estate community and with a vast network of buyers and sellers.
Service with Results: Step-by-step assistance. The home selling process can be daunting, so our mission is to guide you through and help you sell your property for the highest possible price and under the best terms.
Knowledgeable: Expert area knowledge. We’re “local” and have lived in the area for years. This is home, and we know our way around.
The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and we will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. We will provide you with a complete Comparative Marketing Analysis (CMA) for your property. In addition you have the option of creating your own CMA by filling out the "How much is your home worth?" just above. It's free with your account and its delivered instantly.
Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. We will arrange for any necessary inspections. We tailor communication to the method you prefer, so if face-to-face conversations and paper documentation works best, or phone communication and electronic documentation/signatures is a better fit, we will accommodate!
Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what we do. We will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, we will share some options based on your property. If a pre-listing home inspection would be of benefit, we’ll discuss options and how this investment can yield significant returns.
Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale.
Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity. Here’s a helpful reference with tips to consider as we set your list price.
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Understanding where buyers come from allows us to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. Our robust marketing plan includes: Comprehensive Internet marketing through our site as well as the Multiple Listing Service (MLS, i.e., the Realtors’ database), Realtor.com, Zillow.com, Trulia.com, Yahoo.com, Facebook PPC, Google PPC, and dozens of others. We also include next generation text message technology, and awesome agent and public open houses.
Also, we include traditional marketing such as yard signage, property feature sheets and direct advertising to the sales agent network. We will remain in constant communication with you and provide progress reports on showings and all activity.
Setting up showings and inspections is a breeze using Centralized Showing Service which can be enabled to call, text or email you to approve requests for showings and inspections, minimizing personal interruptions to your busy life and expediting exposure of your home to Buyers quickly and when they are available. More quality showings means more opportunity for sales!
The complexities of processing transactional documents will be made very easy for you through our continuous guidance and communication. We will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests.
Once your home is under contract, we will prepare all seller required disclosures and reports, support the appraisal with recent comparables to support your sale price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative, and we will keep you informed every step of the way.
Congratulations, you have now sold your home! We will provide you with helpful moving hints and also be there to answer any questions. We are always available to help you should a question arise after the close of escrow, and we want to ensure that you are 100% satisfied.